BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.2.1//EN BEGIN:VEVENT UID:0-65@gzm.org DTSTART;TZID=Europe/Berlin;VALUE=DATE:20270604 DTEND;TZID=Europe/Berlin;VALUE=DATE:20270606 DTSTAMP:20261008T091220Z URL:https://www.gzm.org/fortbildungen/marketing-neue-medien-externe-und-in terne-kommunikation-und-networking-sowie-implantologie-in-der-ganzheitlich en-zahnmedizin/ SUMMARY:Marketing\, Neue Medien\, externe und interne Kommunikation und Net working sowie Implantologie in der Ganzheitlichen Zahnmedizin DESCRIPTION:[vc_row type="in_container" full_screen_row_position="middle" c olumn_margin="default" column_direction="default" column_direction_tablet= "default" column_direction_phone="default" scene_position="center" top_pad ding="5%" constrain_group_1="yes" bottom_padding="5%" top_padding_tablet=" 10%" constrain_group_3="yes" bottom_padding_tablet="10%" top_padding_phone ="15%" constrain_group_5="yes" bottom_padding_phone="15%" text_color="dark " text_align="left" 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bg_image_animation="none" border_typ e="simple" column_border_width="none" column_border_style="solid"][vc_cust om_heading source="post_title" use_theme_fonts="yes" css=""][vc_column_tex t][/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_m argin="default" column_direction="default" column_direction_tablet="defaul t" column_direction_phone="default" text_align="left" row_position="defaul t" row_position_tablet="inherit" row_position_phone="inherit" overflow="vi sible" pointer_events="all"][vc_column_inner column_padding="no-extra-padd ing" column_padding_tablet="inherit" column_padding_phone="inherit" column _padding_position="all" column_element_direction_desktop="default" column_ element_spacing="default" desktop_text_alignment="default" tablet_text_ali gnment="default" phone_text_alignment="default" background_color_opacity=" 1" background_hover_color_opacity="1" column_backdrop_filter="none" column _shadow="none" column_border_radius="none" column_link_target="_self" over flow="visible" gradient_direction="left_to_right" overlay_strength="0.3" w idth="1/1" tablet_width_inherit="default" animation_type="default" bg_imag e_animation="none" border_type="simple" column_border_width="none" column_ border_style="solid"][split_line_heading animation_type="line-reveal-by-sp ace" font_style="h4" text_color="#90b54b" line_reveal_by_space_text_effect ="default" content_alignment="default" mobile_content_alignment="inherit" link_target="_self" text_content="Block 5 des Curriculums Systemische Zahn medizin" text_direction="default"][/split_line_heading][/vc_column_inner][ /vc_row_inner][vc_row_inner column_margin="default" column_direction="defa ult" column_direction_tablet="default" column_direction_phone="default" te xt_align="left" row_position="default" row_position_tablet="inherit" row_p osition_phone="inherit" overflow="visible" pointer_events="all"][vc_column _inner column_padding="no-extra-padding" column_padding_tablet="inherit" c olumn_padding_phone="inherit" column_padding_position="all" column_element _direction_desktop="default" column_element_spacing="default" desktop_text _alignment="default" tablet_text_alignment="default" phone_text_alignment= "default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="n one" column_link_target="_self" overflow="visible" gradient_direction="lef t_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="defau lt" animation_type="default" bg_image_animation="none" border_type="simple " column_border_width="none" column_border_style="solid"][text-with-icon i con_type="image_icon" icon_image="357"][/text-with-icon][text-with-icon ic on_type="image_icon" icon_image="357"](1) Marketing\, neue Medien\, extern e und interne Kommunikation Networking\n\nReferent:  Dr Sebastian Schulz\ n\n \;\n\nEinführung:  Warum Marketing und Vertrieb auch für eine Z ahnarztpraxis wichtig sind  \n\n Der Dentalmarkt im Umbruch\n Neue Prä missen und Herausforderungen\n Was heißt „Positionierung“ und warum wird dieses Thema für Zahnarztpraxen brandaktuell?\n Wie suchen Patient: innen heute\, welche Rolle spielen dabei Internet und Praxis-Homepage?\n Was interessiert Bestandspatient:innen und warum ist die interpersonale K ommunikation so wichtig?\n Die Rolle der internen Kommunikation: Mediale und interpersonale Kommunikation rund um Therapiegespräche\n Kurzer Exk urs Rhetorik / Tipps aus der Praxis / „Kundentypen“\n Wie sind neue M edien (Social Media\, Bewertungsportale) zu beurteilen?\n\n \;\n\nNetz werken und Netzwerkpflege: Eine Herausforderung für “Marketing“ und " Vertrieb“ einer Zahnarztpraxis\n\n Warum ist das Thema so wichtig?\n\n Wie Marketing und Vertrieb in der Praxispositionierung ineinandergreifen\ n Erfassen des Status Quo: Wie können Zuweiser/Kooperationspartner im Si nne einer ABC-Klassifizierung systematisiert und bewertet werden?\n Welc he Maßnahmen und Intervalle sollten zur regelmäßigen Netzwerkpflege er griffen werden?\n Wie könnten potenzielle neue Zuweiser angesprochen wer den? (interpersonelle Kommunikation\, Vorträge und massenmediale Kommunik ation)\n\n \n\nZusammenfassung\n\n 10 Praxistipps für das Praxismarketi ng / die Praxiskommunikation und die Praxispositionierung\n\n 10 Praxisti pps für den “Praxisvertrieb“\n Einordnung\, Fazit und Ausblick\n\n[/ text-with-icon][/vc_column_inner][/vc_row_inner][vc_row_inner column_margi n="default" column_direction="default" column_direction_tablet="default" c olumn_direction_phone="default" text_align="left" row_position="default" r ow_position_tablet="inherit" row_position_phone="inherit" overflow="visibl e" pointer_events="all"][vc_column_inner column_padding="no-extra-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_pad ding_position="all" column_element_direction_desktop="default" column_elem ent_spacing="default" desktop_text_alignment="default" tablet_text_alignme nt="default" phone_text_alignment="default" background_color_opacity="1" b ackground_hover_color_opacity="1" column_backdrop_filter="none" column_sha dow="none" column_border_radius="none" column_link_target="_self" overflow ="visible" gradient_direction="left_to_right" overlay_strength="0.3" width ="1/1" tablet_width_inherit="default" animation_type="default" bg_image_an imation="none" border_type="simple" column_border_width="none" column_bord er_style="solid"][text-with-icon icon_type="image_icon" icon_image="357"][ /text-with-icon][text-with-icon icon_type="image_icon" icon_image="357"](2 ) Implantologie in der Ganzheitlichen Zahnmedizin\n\nReferent:               Dr. Thomas Rosner\n\n \n\nNach Zahnverlusten gibt es nur e ine begrenzte Anzahl an Möglichkeiten für die prothetische Rehabilitatio n.\n\nPatient:innen haben die Wahl zwischen Mut zur Lücke\, Brücken\, be i komplexeren Situationen Kombinationszahnersatz oder Implantationen.\n\nI ndividuell ist abzuwägen\, welche Lösung der beste Kompromiss ist. Optim al wäre der zu implantierende Zahnkeim.\n\nIndikationen für eine Implant ation sind Nichtanlage\, Verlust durch Trauma\, umfängliche OPs z.B. im Z usammenhang mit Tumoren und Zahnverlust durch chronische Entzündungen mit entsprechenden Schmerzgeschehen an endodontisch behandelten Zähnen. Hier werden in den allermeisten Fällen Implantate gesetzt.\n\nThemen des Tage s:\n\n Der Knochen ist die Basis: eine destruktive ossäre Struktur kann systemisch auf den Ebenen trigeminal\, vegetativ\, vasal\, immunologisch\, meridian-spezifisch\,        regulationintoxinierend und craniosacral einwirken.\n Planung\, Abwägung\, Patient:innenführung\n Bildgebende Verfahren\n Implantatmaterialien\, Materialtestung\n Orthomolekulare Sub stitution\, komplementär-naturheilkundliche Begleitbehandlung und Medika tion\n\n[/text-with-icon][/vc_column_inner][/vc_row_inner][vc_row_inner co lumn_margin="default" column_direction="default" column_direction_tablet=" default" column_direction_phone="default" text_align="left" row_position=" default" row_position_tablet="inherit" row_position_phone="inherit" overfl ow="visible" pointer_events="all"][vc_column_inner column_padding="no-extr a-padding" column_padding_tablet="inherit" column_padding_phone="inherit" column_padding_position="all" column_element_direction_desktop="default" c olumn_element_spacing="default" desktop_text_alignment="default" tablet_te xt_alignment="default" phone_text_alignment="default" background_color_opa city="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self " overflow="visible" gradient_direction="left_to_right" overlay_strength=" 0.3" width="1/1" tablet_width_inherit="default" animation_type="default" b g_image_animation="none" border_type="simple" column_border_width="none" c olumn_border_style="solid"][split_line_heading animation_type="line-reveal -by-space" font_style="h3" line_reveal_by_space_text_effect="default" cont ent_alignment="default" mobile_content_alignment="inherit" link_target="_s elf" text_content="Referenten"][/split_line_heading][vc_column_text css="" text_direction="default"]Dr. Sebastian Schulz\n\nDr. Thomas Rosner[/vc_co lumn_text][/vc_column_inner][/vc_row_inner][gravityform 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r_style="solid"][split_line_heading animation_type="line-reveal-by-space" font_style="h4" line_reveal_by_space_text_effect="default" content_alignme nt="default" mobile_content_alignment="inherit" link_target="_self" text_c ontent="Veranstalter"][/split_line_heading][vc_column_text css="" text_dir ection="default"]GZM\, Hauptstraße 81\n42555 Velbert\n\nT +49 621 4824300 \nM info@gzm.org[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_col umn][/vc_row][vc_row type="full_width_background" full_screen_row_position ="middle" column_margin="default" column_direction="default" column_direct ion_tablet="default" column_direction_phone="default" scene_position="cent er" bottom_padding="5%" bottom_padding_tablet="10%" bottom_padding_phone=" 15%" text_color="dark" text_align="left" row_border_radius="none" row_bord er_radius_applies="bg" overflow="visible" overlay_strength="0.3" gradient_ direction="left_to_right" shape_divider_position="bottom" bg_image_animati on="none" gradient_type="default" shape_type=""][vc_column column_padding= "no-extra-padding" column_padding_tablet="inherit" column_padding_phone="i nherit" column_padding_position="all" column_element_direction_desktop="de fault" column_element_spacing="default" desktop_text_alignment="default" t ablet_text_alignment="default" phone_text_alignment="default" background_c olor_opacity="1" background_hover_color_opacity="1" column_backdrop_filter ="none" column_shadow="none" column_border_radius="none" column_link_targe t="_self" column_position="default" gradient_direction="left_to_right" ove rlay_strength="0.3" width="1/1" tablet_width_inherit="default" animation_t ype="default" bg_image_animation="none" border_type="simple" column_border _width="none" column_border_style="solid"][/vc_column][/vc_row] ATTACH;FMTTYPE=image/jpeg:https://www.gzm.org/wp-content/uploads/2024/10/A dobeStock_480531419-scaled.webp CATEGORIES:Curricula,Online- und Präsenz- Seminare,Systemische Zahnmedizin END:VEVENT 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