BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.2.1//EN BEGIN:VEVENT UID:0-17@gzm.org DTSTART;TZID=Europe/Berlin;VALUE=DATE:20250411 DTEND;TZID=Europe/Berlin;VALUE=DATE:20250413 DTSTAMP:20250401T102301Z URL:https://www.gzm.org/fortbildungen/block-4/ SUMMARY:Marketing und Kommunikation und Implantologie in der ganzheitlichen Zahnmedizin DESCRIPTION:[vc_row type="in_container" full_screen_row_position="middle" c olumn_margin="default" column_direction="default" column_direction_tablet= "default" column_direction_phone="default" scene_position="center" top_pad ding="5%" constrain_group_1="yes" bottom_padding="5%" top_padding_tablet=" 10%" constrain_group_3="yes" bottom_padding_tablet="10%" top_padding_phone ="15%" constrain_group_5="yes" bottom_padding_phone="15%" text_color="dark " text_align="left" row_border_radius="none" row_border_radius_applies="bg " overflow="visible" overlay_strength="0.3" gradient_direction="left_to_ri ght" shape_divider_position="bottom" bg_image_animation="none" gradient_ty pe="default" shape_type=""][vc_column column_padding="no-extra-padding" co lumn_padding_tablet="inherit" column_padding_phone="inherit" column_paddin g_position="all" column_element_direction_desktop="default" column_element _spacing="default" desktop_text_alignment="default" tablet_text_alignment= "default" phone_text_alignment="default" background_color_opacity="1" back ground_hover_color_opacity="1" column_backdrop_filter="none" column_shadow ="none" column_border_radius="none" column_link_target="_self" column_posi tion="default" gradient_direction="left_to_right" overlay_strength="0.3" w idth="7/12" tablet_width_inherit="default" animation_type="default" bg_ima ge_animation="none" border_type="simple" column_border_width="none" column _border_style="solid" column_padding_type="default" gradient_type="default " offset="vc_col-lg-7"][vc_row_inner column_margin="default" column_direct ion="default" column_direction_tablet="default" column_direction_phone="de fault" text_align="left" row_position="default" row_position_tablet="inher it" row_position_phone="inherit" overflow="visible" pointer_events="all"][ vc_column_inner column_padding="no-extra-padding" column_padding_tablet="i nherit" column_padding_phone="inherit" column_padding_position="all" colum n_element_direction_desktop="default" column_element_spacing="default" des ktop_text_alignment="default" tablet_text_alignment="default" phone_text_a lignment="default" background_color_opacity="1" background_hover_color_opa city="1" column_backdrop_filter="none" column_shadow="none" column_border_ radius="none" column_link_target="_self" overflow="visible" gradient_direc tion="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inher it="default" animation_type="default" bg_image_animation="none" border_typ e="simple" column_border_width="none" column_border_style="solid"][vc_cust om_heading source="post_title" font_container="tag:h1|text_align:left" use _theme_fonts="yes"][vc_column_text](1) Marketing\, neue Medien\, externe u nd interne Kommunikation\, Networking\n(2) Implantologie in der Ganzheitli chen ZahnMedizin 
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_ row_inner column_margin="default" column_direction="default" column_direct ion_tablet="default" column_direction_phone="default" text_align="left" ro w_position="default" row_position_tablet="inherit" row_position_phone="inh erit" overflow="visible" pointer_events="all"][vc_column_inner column_padd ing="no-extra-padding" column_padding_tablet="inherit" column_padding_phon e="inherit" column_padding_position="all" column_element_direction_desktop ="default" column_element_spacing="default" desktop_text_alignment="defaul t" tablet_text_alignment="default" phone_text_alignment="default" backgrou nd_color_opacity="1" background_hover_color_opacity="1" column_backdrop_fi lter="none" column_shadow="none" column_border_radius="none" column_link_t arget="_self" overflow="visible" gradient_direction="left_to_right" overla y_strength="0.3" width="1/1" tablet_width_inherit="default" animation_type ="default" bg_image_animation="none" border_type="simple" column_border_wi dth="none" column_border_style="solid"][split_line_heading animation_type= "line-reveal-by-space" font_style="h3" line_reveal_by_space_text_effect="d efault" content_alignment="default" mobile_content_alignment="inherit" lin k_target="_self" text_content="(1) Marketing\, neue Medien\, externe und i nterne Kommunikation\, Networking (Dr. Sebastian Schulz)"][/split_line_hea ding][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin="default " column_direction="default" column_direction_tablet="default" column_dire ction_phone="default" text_align="left" row_position="default" row_positio n_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer _events="all"][vc_column_inner column_padding="no-extra-padding" column_pa dding_tablet="inherit" column_padding_phone="inherit" column_padding_posit ion="all" column_element_direction_desktop="default" column_element_spacin g="default" desktop_text_alignment="default" tablet_text_alignment="defaul t" phone_text_alignment="default" background_color_opacity="1" background_ hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="none" column_link_target="_self" overflow="visible" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" tab let_width_inherit="default" animation_type="default" bg_image_animation="n one" border_type="simple" column_border_width="none" column_border_style=" solid"][text-with-icon icon_type="image_icon" icon_image="357"][/text-with -icon][text-with-icon icon_type="image_icon" icon_image="357"]Einführung: Warum Marketing und Vertrieb auch für eine Zahnarztpraxis wichtig sind\n \n Der Dentalmarkt im Umbruch\n Neue Prämissen und Herausforderungen\n Was heißt „Positionierung“ und warum wird dieses Thema für Zahnarzt praxen  brandaktuell\n Wie suchen Patienten heute\, welche Rolle spielen dabei Internet und Praxis Homepage?\n Was interessiert Bestandspatient:i nnen und warum ist die interpersonale\nKommunikation so wichtig?\n Die Ro lle der internen Kommunikation: Mediale und interpersonale Kommunikation\n rund um Therapiegespräche\n Kurzer Exkurs Rhetorik / Tipps aus der Praxi s / „Kundentypen“\n Wie sind neue Medien (Social Media\, Bewertungspo rtale) zu beurteilen?\n\nNetzwerken und Netzwerkpflege: Eine Herausforderu ng für „Marketing“ und "Vertrieb“ einer Zahnarztpraxis\n\n Warum i st das Thema so wichtig?\n Wie Marketing und Vertrieb in der Praxispositi onierung ineinandergreifen\n Erfassen des Status Quo: Wie können Zuweise r/Kooperationspartner im Sinne einer\nABC-Klassifizierung systematisiert u nd bewertet werden?\n Welche Maßnahmen und Intervalle sollten zur regelm äßigen Netzwerkpflege\nergriffen werden?\n Wie könnten potenzielle neu e Zuweiser angesprochen werden? (interpersonelle\nKommunikation\, Vorträg e und massenmediale Kommunikation)\n 10 Praxistipps für das Praxismarket ing / die Praxiskommunikation und die\nPraxispositionierung\n 10 Praxisti pps für den „Praxisvertrieb“\n Einordnung\, Fazit und Ausblick\n\n[/ text-with-icon][split_line_heading animation_type="line-reveal-by-space" f ont_style="h3" line_reveal_by_space_text_effect="default" content_alignmen t="default" mobile_content_alignment="inherit" link_target="_self" text_co ntent="(2) Implantologie in der Ganzheitlichen Zahnmedizin / Dr. Thomas Ro sner"][/split_line_heading][text-with-icon icon_type="image_icon" icon_ima ge="357"]Nach Zahnverlusten gibt es nur eine begrenzte Anzahl an Möglichk eiten für die prothetische Rehabilitation.\n\nPatienten haben die Wahl zw ischen Mut zur Lücke\, Brücken\, bei komplexeren Situationen Kombination szahnersatz oder Implantationen.\n\nIndividuell ist abzuwägen\, welche L ösung der beste Kompromiss ist\; optimal wäre der zu implantierende Zahn keim.\n\nIndikationen für eine Implantation sind Nichtanlage\, Verlust du rch Trauma\, umfängliche OPs z.B. im Zusammenhang mit Tumoren und Zahnver lust durch chronische Entzündungen mit entsprechenden Schmerzgeschehen an endodontisch behandelten Zähnen. Hier werden in den allermeisten Fällen Implantate gesetzt.\n\nThemen des Tages:\n\n Der Knochen ist die Basis: eine destruktive ossäre Struktur kann systemisch auf den\nEbenen trigemin al\, vegetativ\, vasal\, immunologisch\, meridian-spezifisch\,\nregulation intoxinierend und craniosacral einwirken.\n Planung\, Abwägung\, Patient :innenführung\n Bildgebende Verfahren\n Implantatmaterialien\, Material testung\n Orthomolekulare Substitution\, komplementär-naturheilkundliche Begleitbehandlung\nund Medikation\n\n[/text-with-icon][/vc_column_inner][ /vc_row_inner][vc_row_inner column_margin="default" column_direction="defa ult" column_direction_tablet="default" column_direction_phone="default" te xt_align="left" row_position="default" row_position_tablet="inherit" row_p osition_phone="inherit" overflow="visible" pointer_events="all"][vc_column _inner column_padding="no-extra-padding" column_padding_tablet="inherit" c olumn_padding_phone="inherit" column_padding_position="all" column_element _direction_desktop="default" column_element_spacing="default" desktop_text _alignment="default" tablet_text_alignment="default" phone_text_alignment= "default" background_color_opacity="1" background_hover_color_opacity="1" column_backdrop_filter="none" column_shadow="none" column_border_radius="n one" column_link_target="_self" overflow="visible" gradient_direction="lef t_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="defau lt" animation_type="default" bg_image_animation="none" border_type="simple " column_border_width="none" column_border_style="solid"][split_line_headi ng animation_type="line-reveal-by-space" font_style="h3" line_reveal_by_sp ace_text_effect="default" content_alignment="default" mobile_content_align ment="inherit" link_target="_self" text_content="Referenten"][/split_line_ heading][vc_column_text]Dr. Sebastian Schulz\nDr. med. dent. 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