BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.2.1//EN BEGIN:VEVENT UID:0-39@gzm.org DTSTART;TZID=Europe/Berlin;VALUE=DATE:20260508 DTEND;TZID=Europe/Berlin;VALUE=DATE:20260510 DTSTAMP:20251110T112116Z URL:https://www.gzm.org/fortbildungen/block-4-1-marketing-neue-medien-exte rne-und-interne-kommunikation-networking-2-implantologie-in-der-ganzheitli chen-zahnmedizin/ SUMMARY:(1) Marketing\, neue Medien\, externe und interne Kommunikation\, N etworking (2) Implantologie in der Ganzheitlichen Zahnmedizin DESCRIPTION:[vc_row type="in_container" full_screen_row_position="middle" c olumn_margin="default" column_direction="default" column_direction_tablet= "default" column_direction_phone="default" scene_position="center" top_pad ding="5%" constrain_group_1="yes" bottom_padding="5%" top_padding_tablet=" 10%" constrain_group_3="yes" bottom_padding_tablet="10%" top_padding_phone ="15%" constrain_group_5="yes" bottom_padding_phone="15%" text_color="dark " text_align="left" 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bg_image_animation="none" border_typ e="simple" column_border_width="none" column_border_style="solid"][vc_cust om_heading source="post_title" use_theme_fonts="yes" css=""][vc_column_tex t][/vc_column_text][split_line_heading animation_type="line-reveal-by-spac e" font_style="h4" text_color="#90b54b" line_reveal_by_space_text_effect=" default" content_alignment="default" mobile_content_alignment="inherit" li nk_target="_self" text_content="Block 4 des Curriculum SYZM" text_directio n="default"][/split_line_heading][/vc_column_inner][/vc_row_inner][vc_row_ inner column_margin="default" column_direction="default" column_direction_ tablet="default" column_direction_phone="default" text_align="left" row_po sition="default" row_position_tablet="inherit" row_position_phone="inherit " overflow="visible" pointer_events="all"][vc_column_inner column_padding= "no-extra-padding" column_padding_tablet="inherit" column_padding_phone="i nherit" column_padding_position="all" column_element_direction_desktop="de fault" column_element_spacing="default" desktop_text_alignment="default" t ablet_text_alignment="default" phone_text_alignment="default" background_c olor_opacity="1" background_hover_color_opacity="1" column_backdrop_filter ="none" column_shadow="none" column_border_radius="none" column_link_targe t="_self" overflow="visible" gradient_direction="left_to_right" overlay_st rength="0.3" width="1/1" tablet_width_inherit="default" animation_type="de fault" bg_image_animation="none" border_type="simple" column_border_width= "none" column_border_style="solid"][split_line_heading animation_type="lin e-reveal-by-space" font_style="h4" line_reveal_by_space_text_effect="defau lt" content_alignment="default" mobile_content_alignment="inherit" link_ta rget="_self" text_content="(1) Marketing\, neue Medien\, externe und inter ne Kommunikation Networking / Referent Dr. Sebastian Schulz" text_directio n="default"][/split_line_heading][/vc_column_inner][/vc_row_inner][vc_row_ inner column_margin="default" column_direction="default" column_direction_ tablet="default" column_direction_phone="default" text_align="left" row_po sition="default" row_position_tablet="inherit" row_position_phone="inherit " overflow="visible" pointer_events="all"][vc_column_inner column_padding= "no-extra-padding" column_padding_tablet="inherit" column_padding_phone="i nherit" column_padding_position="all" column_element_direction_desktop="de fault" column_element_spacing="default" desktop_text_alignment="default" t ablet_text_alignment="default" phone_text_alignment="default" background_c olor_opacity="1" background_hover_color_opacity="1" column_backdrop_filter ="none" column_shadow="none" column_border_radius="none" column_link_targe t="_self" overflow="visible" gradient_direction="left_to_right" overlay_st rength="0.3" width="1/1" tablet_width_inherit="default" animation_type="de fault" bg_image_animation="none" border_type="simple" column_border_width= "none" column_border_style="solid"][text-with-icon icon_type="image_icon" icon_image="357"][/text-with-icon][text-with-icon icon_type="image_icon" i con_image="357"]Einführung: Warum Marketing und Vertrieb auch für eine Z ahnarztpraxis wichtig sind\n\n Der Dentalmarkt im Umbruch\n Neue Prämis sen und Herausforderungen\n Was heißt „Positionierung“ und warum wir d dieses Thema für Zahnarztpraxen brandaktuell\n Wie suchen Patient:inne n heute\, welche Rolle spielen dabei Internet und Praxis Homepage?\n Was interessiert Bestandspatient:innen und warum ist die interpersonale Kommun ikation so wichtig?\n Die Rolle der internen Kommunikation: Mediale und i nterpersonale Kommunikation rund um Therapiegespräche\n Kurzer Exkurs Rh etorik / Tipps aus der Praxis / „Kundentypen“\n Wie sind neue Medien (Social Media\, Bewertungsportale) zu beurteilen?\n\n

Netzwerken und Netzwerkpflege: Eine Herausforderung für „Marketing“ und "Vertrieb“ einer Zahnarztpraxis\n\n Warum ist das Thema so wichtig?\n Wie Marketin g und Vertrieb in der Praxispositionierung ineinandergreifen\n Erfassen d es Status Quo: Wie können Zuweiser/Kooperationspartner im Sinne einer ABC -Klassifizierung systematisiert und bewertet werden?\n Welche Maßnahmen und Intervalle sollten zur regelmäßigen Netzwerkpflege ergriffen werden? \n Wie könnten potenzielle neue Zuweiser angesprochen werden? (interpers onelle Kommunikation\, Vorträge und massenmediale Kommunikation)\n\nZusam menfassung\n\n 10 Praxistipps für das Praxismarketing / die Praxiskommun ikation und die Praxispositionierung\n 10 Praxistipps für den „Praxisv ertrieb“\n Einordnung\, Fazit und Ausblick\n\n[/text-with-icon][split_l ine_heading animation_type="line-reveal-by-space" font_style="h4" text_col or="#0f0f0f" line_reveal_by_space_text_effect="default" content_alignment= "default" mobile_content_alignment="inherit" link_target="_self" text_cont ent="(2) Implantologie in der Ganzheitlichen Zahnmedizi / Referent: Dr. Th omas Rosner" text_direction="default"][/split_line_heading][nectar_text_in line_images media_type="images" images="357" image_size="medium" image_eff ect="none" media_roundness="0px" image_loading="default" text_direction="d efault"]Nach Zahnverlusten gibt es nur eine begrenzte Anzahl an Möglichke iten für die prothetische Rehabilitation.\nPatient:innen haben die Wahl z wischen Mut zur Lücke\, Brücken\, bei komplexeren Situationen Kombinatio nszahnersatz oder Implantationen.\nIndividuell ist abzuwägen\, welche Lö sung der beste Kompromiss ist\; optimal wäre der zu implantierende Zahnke im.\nIndikationen für eine Implantation sind Nichtanlage\, Verlust durch Trauma\, umfängliche OPs z.B. im Zusammenhang mit Tumoren und Zahnverlust durch chronische Entzündungen mit entsprechenden Schmerzgeschehen an end odontisch behandelten Zähnen. Hier werden in den allermeisten Fällen Imp lantate gesetzt.\n\nThemen des Tages:\n\n Der Knochen ist die Basis: eine destruktive ossäre Struktur kann systemisch auf den\nEbenen trigeminal\, vegetativ\, vasal\, immunologisch\, meridian-spezifisch\,\nregulationinto xinierend und craniosacral einwirken.\n Planung\, Abwägung\, Patient:inn enführung\n Bildgebende Verfahren\n Implantatmaterialien\, Materialtest ung\n Orthomolekulare Substitution\, komplementär-naturheilkundliche Beg leitbehandlung und Medikation\n\n[/nectar_text_inline_images][/vc_column_i nner][/vc_row_inner][vc_row_inner column_margin="default" column_direction ="default" column_direction_tablet="default" column_direction_phone="defau lt" text_align="left" row_position="default" row_position_tablet="inherit" row_position_phone="inherit" overflow="visible" pointer_events="all"][vc_ column_inner column_padding="no-extra-padding" column_padding_tablet="inhe rit" column_padding_phone="inherit" column_padding_position="all" column_e lement_direction_desktop="default" column_element_spacing="default" deskto p_text_alignment="default" tablet_text_alignment="default" phone_text_alig nment="default" background_color_opacity="1" background_hover_color_opacit y="1" column_backdrop_filter="none" column_shadow="none" column_border_rad ius="none" column_link_target="_self" overflow="visible" gradient_directio n="left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit= "default" animation_type="default" bg_image_animation="none" border_type=" simple" column_border_width="none" column_border_style="solid"][split_line _heading animation_type="line-reveal-by-space" font_style="h3" line_reveal _by_space_text_effect="default" content_alignment="default" mobile_content _alignment="inherit" link_target="_self" text_content="Referenten"][/split _line_heading][vc_column_text css="" text_direction="default"]Dr. Sebastia n Schulz\nDr. med. dent. Thomas Rosner[/vc_column_text][/vc_column_inner][ /vc_row_inner][gravityform id="4" title="false" description="false" ajax=" false"][/vc_column][vc_column column_padding="padding-4-percent" column_pa dding_tablet="inherit" column_padding_phone="inherit" column_padding_posit ion="all" column_element_direction_desktop="default" column_element_spacin g="default" desktop_text_alignment="default" tablet_text_alignment="defaul t" phone_text_alignment="default" background_color="#ffffff" background_co lor_opacity="1" background_hover_color_opacity="1" column_backdrop_filter= "none" column_shadow="none" column_border_radius="15px" column_link_target ="_self" column_position="default" gradient_direction="left_to_right" over lay_strength="0.3" width="1/3" tablet_width_inherit="default" animation_ty pe="default" bg_image_animation="none" border_type="simple" column_border_ width="none" column_border_style="solid" column_padding_type="default" gra dient_type="default" offset="vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-offs et-1 vc_col-md-4"][vc_row_inner column_margin="default" column_direction=" default" column_direction_tablet="default" column_direction_phone="default " text_align="left" row_position="default" row_position_tablet="inherit" r ow_position_phone="inherit" overflow="visible" pointer_events="all"][vc_co lumn_inner column_padding="no-extra-padding" column_padding_tablet="inheri t" column_padding_phone="inherit" column_padding_position="all" column_ele ment_direction_desktop="default" column_element_spacing="default" desktop_ text_alignment="default" tablet_text_alignment="default" phone_text_alignm ent="default" background_color_opacity="1" background_hover_color_opacity= "1" column_backdrop_filter="none" column_shadow="none" column_border_radiu s="none" column_link_target="_self" overflow="visible" gradient_direction= "left_to_right" overlay_strength="0.3" width="1/1" tablet_width_inherit="d efault" animation_type="default" bg_image_animation="none" border_type="si mple" column_border_width="none" column_border_style="solid"][split_line_h eading animation_type="line-reveal-by-space" font_style="h4" line_reveal_b y_space_text_effect="default" content_alignment="default" mobile_content_a lignment="inherit" link_target="_self" text_content="Veranstalter"][/split _line_heading][vc_column_text]GZM\, Kloppenheimer Str. 10\n68239 Mannheim\ n\nT +49 621 4824300\nF +49 621 473949\nM info@gzm-org.de[/vc_column_text] [/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="full_w idth_background" full_screen_row_position="middle" column_margin="default" column_direction="default" column_direction_tablet="default" column_direc tion_phone="default" scene_position="center" bottom_padding="5%" bottom_pa dding_tablet="10%" bottom_padding_phone="15%" text_color="dark" text_align ="left" row_border_radius="none" row_border_radius_applies="bg" overflow=" visible" overlay_strength="0.3" gradient_direction="left_to_right" shape_d ivider_position="bottom" bg_image_animation="none" gradient_type="default" shape_type=""][vc_column column_padding="no-extra-padding" column_padding _tablet="inherit" column_padding_phone="inherit" column_padding_position=" all" column_element_direction_desktop="default" column_element_spacing="de fault" desktop_text_alignment="default" tablet_text_alignment="default" ph one_text_alignment="default" background_color_opacity="1" background_hover _color_opacity="1" column_backdrop_filter="none" column_shadow="none" colu mn_border_radius="none" column_link_target="_self" column_position="defaul t" gradient_direction="left_to_right" overlay_strength="0.3" width="1/1" t ablet_width_inherit="default" animation_type="default" bg_image_animation= "none" border_type="simple" column_border_width="none" column_border_style ="solid"][/vc_column][/vc_row] ATTACH;FMTTYPE=image/jpeg:https://www.gzm.org/wp-content/uploads/2024/10/A dobeStock_480531419-scaled.webp CATEGORIES:Curricula,Systemische Zahnmedizin LOCATION:Online\, Online\, Online\, Musterbund\, 20251\, Musterregion\, Deu tschland X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Online\, Online\, Musterbun d\, 20251\, Musterregion\, Deutschland;X-APPLE-RADIUS=100;X-TITLE=Online:g eo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/Berlin X-LIC-LOCATION:Europe/Berlin BEGIN:DAYLIGHT DTSTART:20260329T030000 TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR